eCommerce, in the traditional sense, is dead. Today, retailers, brands, and outlets struggle to compete against each other for potential buyers across the web, mobile, tablets and other forms of media. eCommerce also happens to change at lightning pace, making it possible for existing successes to fade quickly and challengers to succeed.
Traditional ideas surrounding eCommerce – "shopping carts," "wish-lists," "guest checkouts"—are taken for granted today. Customers expect shopping experiences that make it effortless to find, retrieve, and make purchasing decisions. Sites and applications that don't do this will get left by the wayside.
At SwipeTrack, we don't think of eCommerce in terms of "sites" or "apps." eCommerce is a shopping paradigm. Whether you're selling to businesses or consumers, the heart of every eCommerce project Icreon undertakes is about knowing the customer, and creating seamless paths towards completing purchases.
Customers are inundated with options from you, your competitors, and irrelevant vendors. We make the effort to ensure that buyers are intelligently provided alternative products in case what they were looking for doesn't work out.
RESPONSIVE WEB DESIGN
25% of all browsing is done via mobile. If you're not displaying your products across tablets and smartphones, you're losing your customers as they access you when they're on the go. Building purchase points on mobile in today's landscape is a must.
What happens when customers are searching for your product? Do they see gigantic lists of results, or does your site try to make guesses to most relevant products and organic search results by departments, product genres and feature specifications?
DYNAMIC CONTENT LAYOUTS
At SwipeTrack, we know products and services have different importance throughout the day, to different people, in different geographies. We focus on ensuring that product layouts are generated dynamically so that customers only see what's relevant to them.
Links to social sites aren't enough. Can users log-in to your services through their existing accounts? Are they able to share their purchases with their network? Do you pursue new accounts by promoting your brand through customer social feeds?
eCommerce has completed a full revolution and entered the physical space. Do your brick and mortar strategies translate successfully online? Are you able to leverage your physical real estate to drive eCommerce sales and vice versa?